Customer Service Email Best Practices

  

Better customer service email. Bigger savings on service costs.

KANA Email Autoresponse

Customer service delivered via email can lower your cost per contact with customers by 75-80% compared with phone support. That's the reason you can't afford not to use it. It's also the channel many customers prefer to use when communicating with their favorite brands—providing, of course, they get the accurate and helpful information they expect.

Make sure your email service is doing the job well with our how-to guide:

  1. Consider email as part of the self-service strategy
  2. Keep the customer in the loop
  3. Effectively manage email flow
  4. Streamline the reply process
  5. Answer email properly
  6. Monitor and measure outcomes for continuous improvement

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