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Seeking a Fix to Customer Service Issues? Don't Look in the Attic


Seeking a Fix to Customer Service Issues

When it comes to customer data, you're only as good as your newest information...

By Charlie Issacs. In cleaning out my attic the other day, I got to thinking about customer data integration in the era of the service oriented architecture (SOA). The reason I began thinking of customer data integration is not just because I am in the customer service industry, but because the attic is a great metaphor for the traditional approach to managing customer data.

 

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